Social media marketing includes both organic and paid advertising over platforms such as Facebook, Instagram and Twitter.

For any brand to remain relevant and in their customers’ minds, social media content that is put out via their social media channels must be engaging and providing value to the consumer rather than simply acting as a sales platform. Each social media channel has a different demographic and thus content must be created that is native to that channel to reach its maximum potential.

Paid social media advertising is a cost effective form of advertising, as the audience to which your adverts are displayed can be highly targeted based on a number of different demographic variables.